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SEO is integral to the success of any business, and that includes local businesses, too. Think of it this way – how can you expect to make sales and develop your brand if your prospective customers and clients can’t find you? You may think that this isn’t that important for small local businesses, as many of your customers know where you are and how to find you – but this isn’t true. Studies show that customers want to be able to find out more about local businesses online, including information like opening hours, products, prices, and special offers. So you need to make sure that when they search for you using Google, you’re easy to find. To help you do that, here’s a couple of top tips.
Embed verifiable, trustworthy links on your website
Improving your ranking on Google and other search engines for localised keyword searches relies heavily on embedding high quality, verifiable links onto your website, blog, and social media pages. For local SEO, the most highly regarded links are those to local directories, including Yell, Thomson Local, and Trade Finder. Therefore it is essential that you get listed in these online directories and then put links to your listings on your pages. That way Google will be able to verify that you are who you say you are, and will improve your ranking as a result. You could also try linking to reviews and articles about your business in established magazine and newspapers or on popular blogs.
Consistency is key
Achieving success for local SEO is all about consistency. As a local business, you will need to make sure that your address, contact details, and location information are listed everywhere on your website, blog, and social media pages. That way you will improve your ranking for localised keyword searches, and ensure that your customers know where to find you and how to contact you. However, you must make sure that this information is consistent everywhere it is posted, and that includes formatting as well as the content itself. That way Google will be able to relate all of your different online presences, which will improve your rankings, and will ensure that your customers don’t come across conflicting information about your business. It’s a good idea to keep one set of this information typed out in a document and saved on your network; that way you can just copy and paste it whenever you need it.