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    Pay per click (PPC) advertising may be one of the most effective ways to acquire new customers, but it can also be very costly depending on the keywords you decide to target for your business. WordStream recently conducted a study that discovered some of the most expensive Google AdWords terms can cost you up to $50 (almost £33) per click - and these are probably completely out of the question for many small businesses on a budget. However, if you do decide to compete with the best of 'em for some of the most sought after terms, you're going to need a good PPC strategy. Below are some of the ways you can keep your PPC advertising expenses down whilst

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    Google and Twitter announced a while back that they were working on an integration deal that would allow Google to index tweets in real-time. Until recently, both parties had been very quiet about how the deal was progressing, causing much speculation amongst SEO and social media professionals, us included. However, last month, Twitter CEO Dick Costolo announced that the integration had been completed, and that users are likely to see the integration roll out this month. So what does this mean for your business's SEO? Until now, the only tweets that were indexed by Google were those published by major accounts with large numbers of followers, but even then not every tweet was indexed, and the vast majority of content

  • 146H

    SEO is integral to the success of any business, and that includes local businesses, too. Think of it this way - how can you expect to make sales and develop your brand if your prospective customers and clients can't find you? You may think that this isn't that important for small local businesses, as many of your customers know where you are and how to find you - but this isn't true. Studies show that customers want to be able to find out more about local businesses online, including information like opening hours, products, prices, and special offers. So you need to make sure that when they search for you using Google, you're easy to find. To help you do