Busabout is part of the worlds largest travel group, and as such wanted to make sure they grew the account to match the performance required.
- 01The challenge
Busabout is a fragmented, region-led company with multiple advertising teams. They needed a solution to help bring focus to overall revenue and continually grow the account.
- 02The solution
3 month strategy to lift revenue, brand affinity and overall performance. We focused on the introduction of a fluid remarketing process, taking people from enquiry to fully-paid customer. On top of this, the account undertook an overhaul to stem wasted spend.
- 03The results
We saw revenue from customers increase by 26%, as well as micro conversions such as brochure requests increasing