- 01The challenge

CPL had a semi-successful digital marketing plan but wanted someone to wholly own their Google Ads channel and work with them through their busiest period of the year; winter.

Off the back of a long, heavy winter the previous year, CPL wanted to make sure they saw continued growth and to consolidate their position as the UK's largest retailer.

- 02The solution

I completely revamped their paid advertising, focusing on core products across the search network. The prices on their website are postcode driven, meaning a solution for Google Shopping was difficult.

Our focus was location-based search network targeting, with a focus on powerful brand performance. We coupled this is an extensive display network campaign, utilising various products from Google; pay-for-conversions and target ROAS

- 03The results

- 21% year over year non-branded growth for paid advertising