- 01The challenge

Autorama wanted me to bring Motorama to the market with paid advertising, a healthy budget and aggressive targets.

- 02The solution

A completely unique and comprehensive digital plan that focused on targeting users to complete their lease online. Aligned with a sales target, we focused on driving in-demand vehicles such as the Evoque and introduced 360 approaches to each vehicle, utilising youtube and the display network

- 03The results

- Month over month growth sustained over a 16 month period
- From 0% to 67% of the paid advertising market