A young, fresh, aggressive brand focusing on making car leasing affordable. With some extremely impressive tech behind the scenes, Motorama is the car leasing version of Vanarama.
A fun, exciting and powerful brand that has taken the market by storm
Motorama
- 01The challenge
Autorama wanted me to bring Motorama to the market with paid advertising, a healthy budget and aggressive targets.
- 02The solution
A completely unique and comprehensive digital plan that focused on targeting users to complete their lease online. Aligned with a sales target, we focused on driving in-demand vehicles such as the Evoque and introduced 360 approaches to each vehicle, utilising youtube and the display network
- 03The results
- Month over month growth sustained over a 16 month period
- From 0% to 67% of the paid advertising market
